What Is the AI Mode of Google Search and How Does It Work?
AI mode of Google Search is Google’s latest major update—one that could completely change how users interact with search results. Powered by Gemini 2.5 (Google’s advanced AI system), this mode gives users AI-generated overviews of search queries—offering summaries, answers, and sources—before even displaying the traditional search results.
The most surprising part? AI Mode now appears before the classic “All” and “Images” tabs, suggesting Google’s shift toward AI-first search. Initially rolled out as an experiment, it has now launched across India and other regions.
This shift positions Google in direct competition with platforms like ChatGPT, aiming to keep users engaged within the search engine itself.
Table of Contents
Why Did Google Introduce AI Mode?
With the growing popularity of generative AI platforms like ChatGPT, Perplexity, and Claude, Google needed to evolve. AI Mode is its response—a hybrid search experience blending summarised intelligence with credible links.
AI Mode extends Google’s AI Overview feature to process complex queries, understand context, and respond in a natural, informative tone. It offers:
AI-generated summaries of top results
Suggested questions and follow-ups
Highlighted authoritative links (8–10 sources unlike overview)
This transforms the search experience from keyword-matching to intent-understanding.
Is AI Mode Replacing Traditional Google Search?
Not completely—but it’s reordering priorities.
Where “All” used to be the default tab, AI Mode is now placed before it (Has not been set as default yet, but clearly shows Google’s priority). This signals a fundamental UX change. However, traditional search results still appear below the AI overview.
Users can toggle between:
AI Mode (summary view)
Traditional search (classic list of results)
News, Images, Videos, etc.
While users still control their experience, the prominence of AI Mode suggests it may eventually become the default.
How Does Google AI Mode Affect SEO?
SEO experts and bloggers are right to ask: Is AI Mode the end of traditional SEO? The answer is nuanced.
✅ Pros:
Top-ranking sites still appear: AI Mode cites 10-15-sources with authority, most of which are high-ranking sites.
Content quality matters more: Trustworthy, niche, and regularly updated content is preferred by the AI engine.
Better user targeting: Only serious, interested users are likely to visit your site after reading an AI summary.
Improved product-based SEO: Business websites with specific product or service info may see increased leads.
❌ Cons:
Lower traffic for general blogs: Travel, education, and info-heavy blogs may see drops in casual visits.
Reduced visibility: AI Mode answers simple questions instantly—users may not click through.
Authority gatekeeping: Only established or frequently updated sources may consistently appear.
How Can You Optimize for AI Mode in Google Search?
To adapt your strategy for the AI mode of Google Search, follow these SEO tips:
Focus on E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness are crucial.
Update regularly: Google favors fresh content in AI summaries.
Use FAQs: Structured content and FAQ schema help AI understand your page context.
Be specific: Avoid vague info—target precise user intent.
Answer-based structure: Make your posts solve questions. AI Mode loves clarity.
Is This the End of SEO-Based Businesses?
Absolutely not. In fact, it opens new doors.
AI Mode amplifies the visibility of well-optimized websites, not generic ones. Businesses that focus on clear, niche, and trustworthy content will benefit. Personalized answers attract high-intent users, which can lead to better conversions.
Meanwhile, affiliate marketers, product reviewers, and digital service providers can still thrive—if they make their value proposition crystal clear.
Final Thoughts: Is AI Mode of Google Search the Future?
Yes, the AI mode of Google Search is a major leap forward—and it’s here to stay. While it may reduce passive traffic to broad-topic blogs, it rewards in-depth, targeted, and expert-driven content.
Instead of fearing this shift, creators, brands, and marketers should adapt and align. If done right, AI Mode can offer more qualified traffic and better visibility among top-ranked results.
FAQ
What is AI Mode of Google Search?
AI Mode of Google Search is a new AI-powered feature that provides summarized answers at the top of search results using Google’s Gemini 2.5 system. It appears before the traditional “All” tab and shows AI-generated overviews, followed by source links.
Can I turn off Google’s AI Mode?
Yes, you can turn off this feature in Google search Labs as of now.
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Amrita Sarkar (pronounced Aam-ri-to), is a content creator, B.Com graduate, CA aspirant, and PGDM student who has discovered a fresh passion for digital writing. With a sharp eye for trends and a deep curiosity for how the internet shapes our lives, Amrito writes insightful pieces on digital media, internet culture, and personal observations. This blog is his creative outlet—where analysis meets storytelling.
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