Amrito 
The Biography of Apoorva Mukhija is anything but ordinary. Known as The Rebel Kid, she’s been called India’s most controversial content creator, a walking red flag, and also a bold voice of Gen Z. Love her or hate her, you can’t scroll past her.
From rants on modern dating to viral controversies, her raw, unfiltered content has disrupted Indian internet culture—and earned her a spot in Forbes India’s Top 100 Digital Stars.
Table of Contents
Early Life: From Haryana to Jaipur’s Campus
- Full Name: Apoorva Mukhija
- Birth Year: 2001
- Age: 24 (as of 2025)
- Birthplace: Shahbad, Haryana
- Raised in: Noida, later in Jaipur, now in Bombay
- Education: B.Tech in Computer Science, Manipal University, Jaipur
- School: Cloister of Jesus and Mary, New Delhi
- Nationality: Indian
MORE ABOUT HER CAREER – LINKDIN
Apoorva grew up in a well-to-do family with a government-employed father. Despite a comfortable life, she rebelled against rules early on. She never fit the mold of a “perfect Indian daughter,” and that disobedience eventually became her biggest strength online.
Engineering Failure, Hacker Dreams & a JEE Score of –4
Apoorva once aimed to become an ethical hacker. After scoring 70,000 rank in JEE Mains, she attempted JEE Advanced and got –4 marks. While that might’ve ended dreams for some, she turned it into a punchline.
She pursued a B.Tech in Computer Science but aiming for an MBA via GMAT, proving that even red flags can be ambitious.
From YouTube Flop to Theatre Kid
- Played multiple theatre roles in college
- Started a YouTube channel with just 400–500 views per video
- Obsessed with CarryMinati (wanted to marry him!)
- Inspired by creators like James Charles and Tana Mongeau
Before she was “The Rebel Kid,” she was just Apoorva, trying and failing in the digital space. Her cringe early videos? Still up if you dig deep.
India’s Got Latent
Her most controversial moment came in 2025 on Samay Raina’s YouTube show “India’s Got Latent.”
With Ranveer Allahbadia on the same episode, Apoorva’s blunt, uncensored language sparked massive backlash. Some called it bold; others said it was vulgar.
In response, she:
- Archived her entire Instagram feed
- Refused interviews
- Became trending meme material for a week
- later made huge comeback.
Breakups, Reels, and Red Flag Energy
- She openly shares dating & breakup stories
- Her reels often go viral—especially the ones mocking exes
- Most of her exes have reportedly blocked her
She once said:
“If your ex doesn’t block you, are you even heartbroken?”
A hardcore Taylor Swift fan, she channels all her dating drama into reels that leave fans saying: “She’s me fr.”
Brand Queen: Collaborations and Commercial Power
Despite being controversial, Apoorva is a dream brand collaborator, with 150+ campaigns under her belt:
- Nike
- Maybelline
- Meta
- Swiggy
- OnePlus
- Netflix
In 2024, Forbes India ranked her #8 on their Top 100 Digital Stars list, making her controversy profitable.
Acting Career: Red Flag Goes Mainstream
After conquering Instagram, Apoorva moved into web series:
- Baat Pakki
- Who’s Your Gynac?
- The traitors
Her acting has been described as raw, awkward, but real—just like her conten
Net Worth & Income Sources
| Metric | Details |
|---|---|
| Net Worth | ~$100,000 (₹80 Lakhs) |
| Monthly Income | ₹5 Lakhs+ |
| Main Income | Brand deals, YouTube, Instagram Ads |
She once joked: “I charge for trauma now.”
Quick Facts:
- Got –4 marks in JEE Advanced
- Forbes Top 100 Digital Stars
- Wanted to be a hacker & theatre actress
- Known as “the red flag of Instagram”
- Archived her Instagram feed after latent controversy.
- Loves James Charles, CarryMinati, and Taylor Swift
- Loves drinking and partying unapologetically
Conclusion: Why the Internet Can’t Look Away
The Biography of Apoorva Mukhija is proof that in today’s world, authenticity—no matter how messy—is magnetic. Whether she’s airing out her exes or clapping back at trolls, she keeps the internet talking.
She’s not perfect.
She’s not polished.
But she’s real, and that’s her superpower.
FAQ
Who is Apoorva Mukhija?
Apoorva Mukhija, popularly known as The Rebel Kid, is an Indian digital content creator, YouTuber, and actress known for her bold, unfiltered commentary on youth culture and relationships. She gained fame during the 2020 lockdown and has since become one of India’s top influencers.
What is The Rebel Kid controversy about?
Sweeney’s income comes from acting, producing, and endorsements. She reportedly earned about $2 million for Anyone But You and around $750,000 for Madame Web . Combined with lucrative brand deals (e.g. Armani, Laneige) and production fees, her annual earnings are in the multimillions.
What is Apoorva Mukhija’s age?
As of 2025, Apoorva Mukhija is 24 years old. She was born in 2001 in Shahbad, Haryana.
What is Apoorva Mukhija’s educational background?
Apoorva holds a B.Tech degree in Computer Science from Manipal University, Jaipur. She also attempted to get into MBA programs via the GMAT.
What is Apoorva Mukhija’s net worth?
As of 2025, Apoorva Mukhija’s estimated net worth is around $100,000 (₹80 Lakhs). Her monthly income is approximately ₹5 Lakhs, mostly from brand collaborations and social media deals.
Is Apoorva Mukhija in any web series?
Yes, Apoorva made her web series debut with “Bat Paved” in 2025. She also appeared in “Who’s Your GIN?”, a dating satire reflecting her real-life online persona.
Why is she called a ‘red flag’ on the internet?
The term “red flag” refers to her candid personality, brutally honest takes on relationships, and unapologetic lifestyle, which have divided online audiences. She even embraces the title as part of her digital identity.
What brands has Apoorva Mukhija worked with?
She has collaborated with over 150 brands including Nike, Meta, Maybelline, Amazon, Netflix, and Swiggy.
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Amrita Sarkar (pronounced Aam-ri-to), is a content creator, B.Com graduate, CA aspirant, and PGDM student who has discovered a fresh passion for digital writing. With a sharp eye for trends and a deep curiosity for how the internet shapes our lives, Amrito writes insightful pieces on digital media, internet culture, and personal observations. This blog is his creative outlet—where analysis meets storytelling.
